Managing owner, Jeff Greiner and his family have grown up in the outdoor adventure industry. In 1971 Jeff’s parents started the first whitewater rafting business (Wildwater, Ltd.) in the Southeast U.S. on the Chattooga River. That small family business has grown into one of the largest and most respected professional outfitters in the United States.

The Greiner’s have been involved in setting industry standards for the outdoor adventure industry for over 50 years including river and forest protection standards for outfitters. The family also helped form the eastern and then national professional outfitters association (America Outdoors Association) created to foster awareness, education, development, and growth management for professional guiding services on public and private lands across the country. Jeff served on the national Board of Directors of AOA for over 10 years.

Growing up on the Chattooga River and learning the family business, Jeff loved sharing the beauty and adventure of the outdoors with Wildwater guests. In 2006, being the President of Nantahala Gorge Canopy Tours, Wildwater Ltd.’s four zipline locations on the Nantahala, Ocoee, Chattooga, and Pigeon Rivers, Jeff had a dream to bring outdoor adventure to Asheville city limits in 2011. Under Jeff’s direction, ACA has grown from a few ziplines to a family adventure destination with many different activities and with over 250,000 visitors.

Jeff has over 25 years’ experience as a professional ropes, zipline, and aerial adventure guide, trainer, manager, and owner/operator. Jeff has been ACCT certified CCM (Challenge Course Manager) with a special emphasis on zipline operations and management.

Living in Asheville, Jeff and his wife, Sheena, have three children that love hiking, camping, paddling, skiing/boarding, and sharing anything related to the great outdoors.

Chad graduated from Augusta State University with a Bachelor’s Degree in Psychology. After graduating from college he began his career in outdoor recreation and experiential education, working as a challenge course (“ropes course”) leader and facilitator on St. Simons Island, GA.

In 2001 he began working for a challenge course builder, Challenge Design Innovations, as a trainer, builder, and inspector. He spent several years traveling around the country inspecting zip lines and obstacle courses while also training team members to safely operate those courses.

In 2006, Chad became manager and eventually owner of the challenge course in St. Simons. The company, Peak Pursuits Inc. is an adventure-based team-building program provider. In February of 2015, he moved to Asheville to be closer to his family and pursued interests in outdoor recreation.

Chad has worked at ACA as a zipline ranger and trainer, team building facilitator, and currently as  General Manager.

Chad chose ACA as his new home because of the family atmosphere and the wide variety of aerial and team building adventures offered. Asheville has proven to be the perfect place to feed his other passions such as hiking, camping, and bluegrass music.

Callie is originally from Georgia where she grew up regularly camping with her family and spending free time outside. Her undergraduate degree is in Outdoor Education from Young Harris College. 

She has worked for over 10 years in a variety of different outdoor fields from being a Naturalist and Camp Director at Elachee Nature Center; a Customer Service Specialist at REI; and a Lead Instructor and Adventure Coordinator at Kanuga Conference Center. 

Earning a Master’s Degree in Environmental Education from Montreat College, her thesis research was based on recreational tree climbing and the effects of youths’ affinity for nature. 

Callie joined the Adventure Center of Asheville as part of the Guide Team and a team-building facilitator and now is Assistant General Manager, who wears many hats.

In the Fall of 2022, Callie completed the Association for Challenge Course Technology (ACCT) Challenge Course Manager Certification which is the highest level a practitioner in the field can receive. To receive the certification, practitioners must submit portfolios that outline a base requirement level of experience, attend comprehensive training, and pass a written and practical exam. 

In 2022, Callie was awarded as one of the 2022 Adventure Park Insider’s Rising Stars in our industry. Based on her exemplary leadership through challenging times, she has “led with grace, humility, passion, and a whole lot of stoke for the outdoor adventure industry.  In her article, one of her future goals is to combine environmental education with the adventure side which is a result of enjoying teaching science and creating fun adventure experiences that connect people to the natural world around them.

Jordan is originally from California and made her way out to Asheville to pursue adventure and the outdoors in a new environment. After working as a Program Manager at an after-school computer coding organization, Jordan wanted a change. She wanted to pursue a career outdoors and found a job at The Adventure Center of Asheville.

She joined the team as an Office Assistant in February 2021. Soon after that, she cross-trained as a Treetops Adventure Park Guide, Zipline Guide, and Team Building Facilitator. She is now the manager at the Asheville Treetops Adventure Park.  

In the Fall of 2022, Jordan completed the Association for Challenge Course Technology (ACCT) Challenge Course Manager Certification, the highest level a practitioner in the field can receive. To receive the certification, practitioners must submit portfolios that outline a base requirement level of experience, attend comprehensive training, and pass a written and practical exam.

In the Winter of 2022, Jordan attended the America Outdoors Association Conference with her peers to learn more about the industry and how to make outdoor recreation more accessible for everyone. 

Jordan is passionate about creating easy access to the outdoors for everyone and Diversity and Inclusion within the industry. When not working, Jordan can be found rock climbing, hiking with her wife and dog, camping, or playing board games with friends. 

Zoe is from Georgia and spent most of her childhood outside exploring the creeks and woodlands surrounding the family farm she grew up on. This early love for the outdoors sparked a desire for a career in the outdoor field.

During high school and college Zoe spent summers as a counselor at YMCA Camp Greenville where she decided that working with kids in the outdoors is where she belonged. 

Zoe earned her B.S. in Outdoor Education from Georgia College and State University. After graduating she spent years teaching at Echo Hill Outdoor School on the eastern shore of Maryland. In 2018 Zoe decided she needed to be back in the mountains and took a position as an instructor at Mountain Trail Outdoor School in Hendersonville, NC. By Fall of 2019, she was working as the Assistant Program Director. 

In the summer of 2020 Zoe moved home to Georgia to help her nephew navigate through online first grade and stayed to help her family until she moved back to North Carolina in the summer of 2021.

She joined the Adventure Center of Asheville in June of 2021 as a Ranger at the Treetops Adventure Park. By the end of the summer she moved into the role of Lead Ranger at the park. In the past years, she has put in the work to get cross-trained in other areas of ACA from becoming a zipline guide and team-building facilitator to eventually running our Kolo Bike Park Kiddie Camp program during the summer of 2023 and 2024 which is a highlight of her career. 

In 2025, Zoe is the new Programs & Camp Director at the Adventure Center of Asheville. 

She plans to stay in the western North Carolina area for the extended future. She loves being close enough to Georgia to visit her beloved niece and nephews. Above all she loves having access to all of her favorite outdoor activities including hiking, camping, river floating, live music, and so much more. She holds the community and connections she has found in North Carolina close to her heart.

Sarah joined the Adventure Center of Asheville in 2014 as the group sales coordinator. A native of Asheville, Sarah has worked in the tourism industry with hotels, attractions and as a marketing consultant in WNC for 27 years. Currently, at the Adventure Center of Asheville, Sarah books youth and adult groups in Asheville. 

Groups include homeschool, scouts, school and church groups, corporate groups, family reunions, clubs and organizations, sports teams, camps, associations, tour groups and birthday parties. The Adventure Center of Asheville is the perfect place for teambuilding, experiential field trips, picnics or retreats, office outings, and just a great way to get outdoors in a challenging atmosphere. “Since we are locally and family owned and are open all year, we can accommodate almost any group and their “special occasion” with a truly “Asheville” adventure.”

Sarah also assists with the Marketing, Advertising, and Public Relations of ACA throughout the year. 

Sarah spends time with her husband, two boys and dogs enjoying all the wonderful activities, culture, entertainment, and “foodtopian” options in Western North Carolina.

Sarah can be reached at groups@adventurecenterofasheville.com or 828.450.3400.